[et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.19.1″ _module_preset=”default” background_color=”#f1f1f1″ custom_padding=”||1px|||” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”20vw” box_shadow_color=”#3979db” box_shadow_vertical_tablet=”20vw” box_shadow_vertical_phone=”40vw” box_shadow_vertical_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://cv.kreartion.com/wp-content/uploads/2022/12/think-forward-2023-rapport-we-are-social-1.jpg” title_text=”think-forward-2023-rapport-we-are-social (1)” align=”center” _builder_version=”4.19.3″ _module_preset=”default” max_width=”800%” module_alignment=”center” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”center” header_font_size=”53px” header_line_height=”1.2em” global_colors_info=”{}”]
By We Are Social
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Once again this year, We are Social has published its Think Forward 2023 report entitled “Fragmented Futures”, which examines social behaviour and highlights the social media predictions for the next twelve months.
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The way in which Internet users explore the web and its content is constantly changing. The report shows that they feel increasingly limited in their searches. The results of their queries, driven by algorithms, search engine optimisation and sponsored advertising, are pushing users towards more visual, honest and collaborative content. On social networks, they are looking for the unexpected and discovery.
According to the Think Forward 2023 report, sites such as Reddit, TikTok and Roblox, are among the platform choices of Internet users to complement or even replace traditional search engines.
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Social media storytelling is changing. Discussions are no longer linear or continuous, but rather tend to be scattered across different platforms. Information travels, it starts on one network and is picked up on another, to continue its journey elsewhere. A piece of music started on TikTok, for example, is then heard on Spotify.
Generally speaking, this annual report tells us that Internet users, and more particularly Generation Z, no longer want to be passive in front of certain simple narratives defined by brands and content creators. They want to study and understand them with the help of their niche or sub-cultural knowledge.
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Authenticity on social networks is also changing. Users are always pushing their limits by acting in unusual ways to appear more credible and authentic. So the more specific and intense the interest, the more sincere and persuasive it would be in the eyes of users.
We are Social points out that in an age where videos are king on social media, content creators are using a certain amount of strangeness to get noticed and attract the attention of Internet users. This translates into niche interests such as sharing ASMR videos, identifying as a water sommelier, spending hours sewing a football ball or lounging for hours in a mud bath.
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In 2022, the social life of the web will give way to collective initiatives, mutual aid and openness, according to the Think Forward 2023 report. Social users are less focused on putting their profile forward and more on building community spaces. Social platforms such as Reddit, Discord, Twitch or TikTok decentralise the individual profile by opting for pseudonyms or avatars. Users also favour sites for the collective creation of content, such as Substack, an American newsletter platform that highlights the work of numerous editors and journalists.
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With less branding and a more open community, the ‘social’ part of ‘social media’ is changing.
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As for the trends on social networks, they are increasingly followed and executed collectively. The aim is to be part of a group and not to express oneself or show oneself alone.
An example of a marketing campaign: for the release of the film Minions, Illumination and Universal worked together to create the conditions for a fan community (fandom) to come together. Soon after, many students started a movement to watch the film in costume. By coining the phrase #Gentleminions, these participants amplified the trend and set the stage for a campaign that went viral.
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In a world increasingly influenced by virtual and augmented reality, the representation and expression of identity is a key concern. The ability to represent oneself in a virtual universe is a major point of contact, the study says. In Asia, for example, fans are taking on the identity of their idols by using imitations created by Artificial Intelligence to create increasingly intimate fanfictions.
Faced with these developments and the rise of the metaverse, content creators and brands must reinvent themselves and think of a more original way to help consumers develop their identity and self-representation.
Marketing campaign example: to celebrate the Ozworld collection, Adidas launched the first avatar creation platform in collaboration with Ready Player Me.
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An authentication token (or security token) is a hardware or software device that a user needs to access an application or network system more securely.
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With the release of its guide to the visual elements associated with search results, Google presents the components of a results page in images and tells us a little more about the form of these elements, their names and their usefulness. This is of interest to those who want to learn about SEO…
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Venngage, a website for creating visuals and infographics, lists the graphic trends that will stand out in 2023. The objective? Anticipate your marketing strategy and stand out with trendy and innovative graphic creations.
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Once again this year, We are Social has published its Think Forward 2023 report entitled “Fragmented Futures”, which examines social behaviour and highlights the social media predictions for the next twelve months.
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Google is constantly making changes to the way its search engine works. Sometimes these changes are made at a breakneck pace: in 2018, it made over 3,200 updates!
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First there was web1 – aka the internet we all know and love. Then there was web2, the user-generated web heralded by the arrival of social networks. Now, everywhere we look, people are talking about web3 (or sometimes web 3.0)
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In a post, Google announces the availability of a new guide that aims to familiarise designers with the search results ranking systems. The guide lists the systems currently used in Google search, with a brief explanation of each.
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Artificial Intelligence is currently the subject of much discussion. Their arrival on the general public market is subject to controversy and everyone has found a way to use them in their own way. Nevertheless, some of its uses are subject to abuse, particularly in the creation of text.
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