[et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.19.1″ _module_preset=”default” background_color=”#f1f1f1″ custom_padding=”||1px|||” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”20vw” box_shadow_color=”#3979db” box_shadow_vertical_tablet=”20vw” box_shadow_vertical_phone=”40vw” box_shadow_vertical_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://cv.kreartion.com/wp-content/uploads/2022/11/seo-banner-pozycjonowanie-stron-internetowych-1024×576-1.png” title_text=”seo-banner-pozycjonowanie-stron-internetowych-1024×576″ align=”center” _builder_version=”4.19.1″ _module_preset=”default” max_width=”800%” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”center” header_font_size=”53px” header_line_height=”1.2em” global_colors_info=”{}”]
By codeur mag
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Google is constantly making changes to the way its search engine works. Sometimes these changes are made at a breakneck pace: in 2018, it made over 3,200 updates! While these changes vary (in scope and scale), they can lead to significant fluctuations in your results.
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So-called major updates have a specific purpose and funny names such as “Panda” or “Penguin”. Implemented to address a specific problem, such as duplicate content or link spam, they can have a major impact on your rankings. This is why Google warns webmasters in advance so that they have time to update their sites.
In June 2020, Google provided information on how “Core Web Vitals” will be an important ranking factor in 2021.
These updates are still rare: one or two per year.
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While major updates are implemented to address a specific issue, regular updates are more general in nature and usually involve an adjustment to Google’s main algorithm. This means that Google has changed the importance of some ranking factors.
For example, it may decide that page load speed or quality of backlinks should be considered more important than the word count of the page.
These updates occur 3-4 times a year.
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Minor updates happen every day without you even noticing: most are slight refinements of micro-algorithms, to help improve the relevance of search results.
They make up the vast majority of changes – there are thousands of them every year!
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Google wants brands to focus on improving user experience and content relevance rather than tracking updates.
With the exception of the times when Google clearly communicates what it wants webmasters to adjust in anticipation of a major update, the best way to prepare for an algorithm update is to use SEO best practices.
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A good user experience is essential for a good ranking. Therefore, make sure that the structure of your site is logical for both users and robots. A first-time visitor to your site should be able to find what they are looking for easily.
For robots, you should use sitemap to help them find the important pages of your site.
Use clear URLs and not the random characters that CMS platforms use by default.
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It is a good idea to check that you do not have any technical problems that would harm your site. Depending on the complexity of the site, a technical audit is a cumbersome and time-consuming protocol, unless you do it more frequently (quarterly). A solid technical foundation will help your site with future algorithm updates:
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Since 2010, Google has been paying attention to the speed of websites. It also offers its own testing tool, PageSpeed Insights, it gives your site a score on mobile and desktop.
Just like solving technical problems, improving your site’s speed helps to improve the user experience, which will be useful for future algorithm updates.
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It is known that getting backlinks from quality sites helps to improve your page rankings. However, not all links are created equal, and if you find that your site is receiving a large number of irrelevant and/or spammy backlinks, you should be aware that this may be hurting your rankings.
In order to prevent these fraudulent backlinks from hurting your rankings, you need to check the backlinks you have obtained and decide if there are any that you need to disavow. This is a way of telling Google not to associate these links with your site.
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It is known that getting backlinks from quality sites helps to improve your page rankings. However, not all links are created equal, and if you find that your site is receiving a large number of irrelevant and/or spammy backlinks, you should be aware that this may be hurting your rankings.
In order to prevent these fraudulent backlinks from hurting your rankings, you need to check the backlinks you have obtained and decide if there are any that you need to disavow. This is a way of telling Google not to associate these links with your site.
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A healthy and well-organised site will ensure that you do not suffer from the reorganisation of the search engine, regardless of the type of update Google makes. Keep your site healthy and optimise it as innovations occur.
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Thomas Laprie
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Performance Marketing Manager
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+48 796 754 340
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