[et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.19.1″ _module_preset=”default” background_color=”#f1f1f1″ custom_padding=”||1px|||” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”20vw” box_shadow_color=”#3979db” box_shadow_vertical_tablet=”20vw” box_shadow_vertical_phone=”40vw” box_shadow_vertical_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://cv.kreartion.com/wp-content/uploads/2022/12/guide-goggle-SERP-1.jpg” title_text=”guide-goggle-SERP (1)” align=”center” _builder_version=”4.19.3″ _module_preset=”default” max_width=”800%” module_alignment=”center” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.3″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”center” header_font_size=”53px” header_line_height=”1.2em” global_colors_info=”{}”]
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Knowing the different elements of a Google search results page will help you optimise your website.
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With the release of its guide to the visual elements associated with search results, Google presents the components of a results page in images and tells us a little more about the form of these elements, their names and their usefulness. This is of interest to those who want to learn about SEO…
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To begin, the guide details the skeleton of a traditional search results page and the elements that make it up. Indeed, as an Internet user, when you search for information on Google using keywords, a results page, called SERP, is instantly displayed. It is at this point that you are presented with the various information.
The results page looks like this:
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What Google calls attribution is the feature that accurately describes the source of a result and appears in all types of searches: text, video, image. Attribution generally includes the name of the site, its URL, which is made up of the domain name and breadcrumb trail, and the favicon, the small icon associated with the site.
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As the name suggests, the text result, formerly known as the “web results” or “blue 10 list”, is the textual content of the pages of the indexed sites. This result shows the attribution, the clickable title of a result, the summary part of the search result or the description, also called Snippet. The text result of a Google SERP also shows a date of publication or update of the content, estimated by the search engine.
As for the group of links called Sitelinks group in the image below, it contains at least two side links that can lead to other pages of the same domain, to anchors or headers.
Finally, the text content can also display an image directly linked to the content, as well as enriched results (or structured data), with additional information provided by the owner of the site or online shop.
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Images in Google search results are directly associated with a website. They are displayed as a result of queries by Internet users and are likely to appear more frequently in an image-targeted search.
The elements present in an image result are: the attribution, which includes the website information, and the image thumbnail, which can be clicked on from the results and leads directly to the site hosting the image.
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Like an image query, videos in search results also originate from a web page and are likely to appear more often in a video query.
The elements that make up this result are: the thumbnail that leads to the embedded video on a website, the clickable link to the title of the video’s destination page, the attribution that displays information about the source of the file, and the date the video was published.
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These features allow users to explore other content using questions or searches based on requests from others. They are divided into two groups: related searches and related searches. These suggestions and questions are directly related to the user’s original query and can be particularly useful if you are looking for keyword ideas, for example
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The Internet user who types in a query is automatically offered other related ideas by the search engine. They are linked to information searched by other users.
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Based on the initial question posed in the search engine, the group of related questions presents other ideas and queries that revolve around your main query.
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Graphic trends for 2023 © Venngage
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An authentication token (or security token) is a hardware or software device that a user needs to access an application or network system more securely.
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With the release of its guide to the visual elements associated with search results, Google presents the components of a results page in images and tells us a little more about the form of these elements, their names and their usefulness. This is of interest to those who want to learn about SEO…
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Venngage, a website for creating visuals and infographics, lists the graphic trends that will stand out in 2023. The objective? Anticipate your marketing strategy and stand out with trendy and innovative graphic creations.
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Once again this year, We are Social has published its Think Forward 2023 report entitled “Fragmented Futures”, which examines social behaviour and highlights the social media predictions for the next twelve months.
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Google is constantly making changes to the way its search engine works. Sometimes these changes are made at a breakneck pace: in 2018, it made over 3,200 updates!
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First there was web1 – aka the internet we all know and love. Then there was web2, the user-generated web heralded by the arrival of social networks. Now, everywhere we look, people are talking about web3 (or sometimes web 3.0)
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In a post, Google announces the availability of a new guide that aims to familiarise designers with the search results ranking systems. The guide lists the systems currently used in Google search, with a brief explanation of each.
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Artificial Intelligence is currently the subject of much discussion. Their arrival on the general public market is subject to controversy and everyone has found a way to use them in their own way. Nevertheless, some of its uses are subject to abuse, particularly in the creation of text.
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