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4kraft Sp Z.o.o 2019 - Present
Media acquisition strategy
Management of the product strategy on the site and their placement according to their sales level, age, stock levels, deliveries, prices, profitability and the actions of competitors on a similar product.
Projects management
Management and monitoring of Back-end/Front-end projects with the developer teams and the in-house IT team.
Management of the natural positioning strategy on all deployed sites by managing metadata, internal links, SEO texts, loading times and linkbuilding.
Implementation of acquisition strategies / SEA
Management of acquisition strategy on Google Ads, Facebook Ads ans other channels. The idea is to have a strategy tailored to each country so that we can find the best way to reach our target audiences at the right time.
Marketing Automation
Management of marketing automation with our account manager and add new features
Management of affiliate platforms
Management of the affiliation strategy on different European platforms. With the acquisition of new affiliates and specialised platforms.
Budget management
Management of the various budgets linked to media expenditure, site development and internal expenditure
Managing the security of different accounts and platforms
Creation and management of google accounts linked to our websites. In charge of the access to the different accounts and their security
Price comparators
I have to make sure that our products are visible on the most important price comparison sites and that the feeds report the information correctly.
Trustpilot account and notification management
Management of the Trustpilot account and reviews with the customer support team
Strategy on site
Management of the product strategy on the site and their placement according to their sales level, age, stock levels, deliveries, prices, profitability and the actions of competitors on a similar product.
Management of the natural positioning strategy on all deployed sites by managing metadata, internal links, SEO texts, loading times and linkbuilding.
Implementation of acquisition strategies / SEA
Management of acquisition strategy on Google Ads, Facebook Ads ans other channels. The idea is to have a strategy tailored to each country so that we can find the best way to reach our target audiences at the right time. Management of affiliate platforms
Management of the affiliation strategy on different European platforms. With the acquisition of new affiliates and specialised platforms.
Process implementation
Integration of new processes within the team and between the different teams of the company to make work more fluid, such as the way of time optimisation, managing reports and budgets
Budget management
Management of budgets between SEA, SEO and communication actions
Managing the security of different accounts and platforms
Creation and management of google accounts linked to our websites. In charge of the access to the different accounts and their security
And a whole host of other things, such as price comparators, specialist platforms, the development of new features, etc.
Team management
A team of 6 people divided into 3 divisions: SEA/SEO/E-merchandasing
Implementation of acquisition strategies
Campaigns managed mainly on Amazon in the main European countries. My role is to establish with my team the strategy according to the products, the platforms (AMS or DSP), the budgets, the types of campaigns, the competition and the objectives to be reached. We also make a lot of effort to protect our brand and the keywords linked to our brand to avoid as much as possible that competitors place themselves on it.
We also work on other more local platforms (Allegro, Cdiscount, Heurecka, …) depending on the country and adopt a personal strategy depending on the platforms and the objectives we have to achieve.
Project management
Small project within the team such as opening local affiliations, managing the opening and updating of SIS, automation of reports and many others. At company level, projects like setting up the different websites, application development with the development team.
Process implementation
Integration of new processes within the team and between the different teams of the company to make work more fluid, such as the way of time optimisation, managing reports and budgets
Budget management
Management of the budgets linked to the contractual commercial conditions, as well as the needs per country according to the actions to be set up between the partners
Management of the security of Google accounts and advertising
Creation and management of google accounts linked to our websites. In charge of the access to the different accounts and their security
Management of our Cdiscount account
Account management including sending products in FBC (managing container shipments with logistics and problems related to unloading), setting prices, daily management of sell-out, setting up visibility actions (home page banner, category, …), adding products to the platform, setting up search facets as well as markerting descriptions and managing acquisition campaigns by myself and then with the local agency. I managed to increase the turnover generated by the platform by more than 100%.
Management of AMS and DSP (Amazon) campaign
Implementation of visibility campaigns on Amazon FR via the internal AMS platform and the DSP display platform.
Management and optimisation of daily campaigns according to the Acos, the different types of campaigns, the budget and the competition. I managed to get the Acos down to an average of 4 when I took the lead on the campaigns. As the person responsible for Amazon campaigns on a global level, our campaigns are maintained at an overall Acos between 4 and 5 in all the European countries we cover.
Brand visibility on the whole French market
My tasks and goal was to make our brand and our products known to people looking for this type of product. Therefore, I was able to work with specialized websites such as Consobaby, Magic Maman, Je suis Papa. I was also lucky enough to have one of our products featured on the TV show “Maison des Maternelles” as well as to have our products entered into specialised competitions via the Marie Claire website.
Another aspect of my job was visibility on social networks through content creation and working with influencers. I was able to discover a real community related to parenting and to this day we still work with specialized sites and influencers that I discovered.
MM-Brown Sp Z.o.o 2016 - 2019
Management of our Cdiscount account
Account management including sending products in FBC (managing container shipments with logistics and problems related to unloading), setting prices, daily management of sell-out, setting up visibility actions (home page banner, category, …), adding products to the platform, setting up search facets as well as markerting descriptions and managing acquisition campaigns by myself and then with the local agency. I managed to increase the turnover generated by the platform by more than 100%.
Management of AMS and DSP (Amazon) campaign
Implementation of visibility campaigns on Amazon FR via the internal AMS platform and the DSP display platform.
Management and optimisation of daily campaigns according to the Acos, the different types of campaigns, the budget and the competition. I managed to get the Acos down to an average of 4 when I took the lead on the campaigns. As the person responsible for Amazon campaigns on a global level, our campaigns are maintained at an overall Acos between 4 and 5 in all the European countries we cover.
Brand visibility on the whole French market
My tasks and goal was to make our brand and our products known to people looking for this type of product. Therefore, I was able to work with specialized websites such as Consobaby, Magic Maman, Je suis Papa. I was also lucky enough to have one of our products featured on the TV show “Maison des Maternelles” as well as to have our products entered into specialised competitions via the Marie Claire website.
Another aspect of my job was visibility on social networks through content creation and working with influencers. I was able to discover a real community related to parenting and to this day we still work with specialized sites and influencers that I discovered.
EDUCATION & SKILLS
After secondary school, I took a BEP VAM (Sales Action Merchant) mainly because I didn’t know what to do. After my BEP, I continued my studies with a Professional Baccalaureate in Commerce, where I got a “Good” mention. I then went on to do a BTS MUC (Management of Commercial Units). I graduated as a Web and Web Application Developer in September 2024. I am currently planning to take a Digital Marketing Project Manager diploma. The end of this diplomas is planned for June 2025.
LINGUISTIC AND TECHNICAL SKILLS
LANGUAGES SPOKEN
French
100%
Polish
74%
English
57%
PROGRAMMING LANGUAGES
HTML
%
CSS
%
PHP
%
JS
%
Some trainings
In the rapidly evolving digital landscape, continuous learning is essential for an e-commerce manager. Staying abreast of the latest trends, technologies, and strategies is not just beneficial, it’s crucial for staying competitive and driving success in the e-commerce industry.
